Small business owners & entrepreneurs -- Shannon has teamed up with Char Dobbs (of Char Style & Image) to bring you some seriously amazing business tips. Read on!
Small Business Peeps: we tooootally get it... Sometimes you want to hide behind your brand, and keep your real self at bay. But we’re here to tell you that adding some personality to your brand (YOUR personality that is!) might be just what makes the money start rolling in.
Here are our top 3 tips…
1) Give In To Other People’s Curiosity — Let’s face it, we’re all curious. And when you give in to other people’s curiosity (on your webpage & online profiles), you let them see the real you, at least a glimpse of it. And guess what? Good things follow. They spend more time on your webpage, they start to feel a connection to you, they want to hear more from you. Hmm… sounds like the perfect marketing snag to us, no? So we know it can be scary to put yourself out there (flaws & all!), but choose a few authentic things about yourself and make sure they’re a part of your bio (that all-knowing “about page”) and let them shine through your imagery too! Give people enough real-you to fulfill their curiosity and keep them coming back for more.
2) Be Curious & Note Why — Lately I (Shannon) have been sharing this story a lot — about that crazy moment not so long ago when I spent $100 on a gal’s website just because I liked her pictures. Don’t get me wrong — what she was selling was helpful for my business. But I could have bought it anywhere, and probably for a whole lot less, and it was absolutely not urgent, nor was I even in the market for it at that time. But I just couldn’t get enough of her imagery -- I was hooked. It was pulled-together, glamorous, yet real. She was well-styled, well poised, and still totally authentic and genuine-looking. A month later? I still subscribe to her site, while I’ve un-subscribed from several others that I found at the same time.
The point? Start noting what makes YOU curious, what draws you in, and then emulate it! If you find yourself browsing a site for an hour… instead of beating yourself up for being inefficient (you would never do that, right?), turn it into market-research time well spent! Think about the WHY? Why were you so drawn in? What were you feeling? And then pull that element into your own business. Whether it’s amazing photography, super-catchy copy, cute graphics, or anything else. Grab that wow-factor and watch it do its [money-making] thing for YOUR business!
3) Go for Gold — You’re not in this small business thing to inch your way along. We know all too well friend, this small business gig is hard core work. If you want big results, you’ve got to have a powerful message and brand, but it absolutely has to be custom and tailored (full of personality!) or you’re going to lose steam on being too generic. If you want to go for gold, and get there fast, you can’t be afraid to ask for help. Investing in your business is what’s going to ultimately make it profitable. Not sure how to dress to see clients? Need powerful graphics for your website? Want amazing photographs that showcase the authentic, stylish you? Need a streamlined marketing system? There are people for that. Experts in fact. They’re ready to be the you, behind you. Their expertise is what will help make your brand gleam — giving it just the right amount of personality that will take your brand from blah to the “I can’t get off this site, I’m hooked!” kinda gold.
Go for it! Get your curiosity in full gear and then take action today to add that much-needed PERSONALITY to your website and marketing! We believe in you!
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Get to Know Shannon & Char...
Shannon has run Feather Blue Studios {modern photography} for 11+ years in the Twin Cities, MN. She is an entrepreneur at heart, and works with small business owners, models / actors, high school seniors, and families. Her background in marketing, copywriting, and fashion bring a unique perspective to her photography, and watching small businesses grow gets her more excited than even fireworks (and you guessed it, she loves fireworks — not to mention skinny jeans, dark chocolate, and chai tea).
Char is a down-to-earth wardrobe consultant who loves helping others feel confident, no matter their size or style. She combines her passion for fashion with her background in engineering to create a professional experience that helps her clients look and feel their best while they journey through life's ups and downs — with style — and has a whole lot of fun doing it!
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Want to add some serious “gold” to your brand? Shannon & Char are hosting a Special-Edition Headshot Event, allowing you to update your headshot at an amazing rate, with amazing bonus gifts!
Offering 3 special event days in May!!
With three fresh backdrops to choose from, these sessions are tailored to YOUR business! Not sure what to wear? Bring everything you’ve got and Char will help you find the perfect look for you. Not sure how to make the shoot more custom? Bring relevant props and we’ll get you imagery that will rock your small business website! (Not sure what props to bring? Let us know in your intake form when you book and we’ll send ideas galore!)
We want your business to be all the buzz, and will do whatever we can to help make that happen, for an investment that cannot be beat — don’t miss out! (Check out all of the amazing bonuses that come with your session as well!) Can’t wait to see you soon! Grab all the info (with the option to register directly online) HERE!
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PS - Want to hear about future business-branding and professional headshot opportunities? Add yourself to the list right HERE and select "Business Photography." No spam, and communication in small doses, we promise. :)
